11402 (v.4) Introduction to Wine Marketing and Business 201

Area:

Muresk Institute

Contact Hours:

5.0

Credits:

25.0

Lecture:

1 x 3 Hours Weekly

Tutorial:

1 x 2 Hours Weekly

Introduction to marketing. The marketing environment. Consumer behaviour. Business to business marketing. Market segmentation. Market research. Strategic marketing. The product concept. New product introduction. Pricing strategies. Channel selection. Market support structures. Promotion. Competitive marketing strategies.

Availability

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 1	Y

Area External	refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central External	refers to external course/units run through the Curtin Bentley-based Distance Education Area

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