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11155 (v.2) Marketing Research 401
Area: | Muresk Institute |
Contact Hours: | 13.0 |
Credits: | 25.0 |
Lecture: | 3 x 3 Hours Weekly |
Tutorial: | 2 x 2 Hours Weekly |
Prerequisite(s): | 303324 (v.2) Food and Agribusiness Marketing 201 or any previous version
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| Introduction to marketing research. Scientific method and concepts in research design. Secondary data sources and experimentation. Concepts of measurement. Questionaire design. Attitude scales, depth interviews, observations and projective techniques. Sampling and review of parametric and non parametric statistics. Pricing, product and promotion research. Ethical issues in agribusiness marketing research. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Northam Campus | Semester 1 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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