9807 (v.6) Marketing Research 200

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Tutorial:	1 x 1.5 Hours Weekly
Seminar:	1 x 1.5 Hours Weekly
Prerequisite(s):	10850 (v.4) Marketing 100 or any previous version AND 10993 (v.3) Business Statistics 101 or any previous version
Introduction to the scientific method and technology of marketing research, the application of market research data to resource key marketing and strategic decisions, and the professional skills of winning and serving a research client. A hands-on market research project for a real business client consolidates the ideas and skills gained.
Year Location Period Internal Area External Central External 2003 Bentley Campus Semester 1 Y     2003 Bentley Campus Semester 2 Y     2003 Bentley Campus Summer Period Y     2003 Joondalup Campus Semester 1 Y     2003 Joondalup Campus Semester 2 Y     2003 HK Mgmt Assoc Trimester 1A Y     2003 HK Mgmt Assoc Trimester 3A Y     2003 Metro College Malaysia Semester 1 Y     2003 Metro College Malaysia Semester 2 Y     2003 Miri Sarawak Campus Semester 1 Y     2003 Miri Sarawak Campus Semester 2 Y     2003 Mktg Inst of S'pore Trimester 1A Y     2003 Mktg Inst of S'pore Trimester 2A Y     2003 Mktg Inst of S'pore Trimester 3A Y     2003 UHK SPACE Admiralty Ctr Trimester 1A Y     2003 UHK SPACE Admiralty Ctr Trimester 2A Y