5765 (v.6) Marketing 568 - Selected Topics II
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| A large proportion of marketing takes place between one business and another. A study of the peculiar features and challenges of inter organizational marketing, its contribution to national economic well being and growth and its potential for innovation,entrepreneurship and development. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Mktg Inst of S'pore | Trimester 2A | Y | | | |
Current as of: October 30, 2003 13:11:55
CRICOS provider code 00301J
