5764 (v.6) Export Marketing 566
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Export - managerial level making the decision to export. Organisation for export marketing. Appraising the cultural environment of a potential market. Planning. Research methods. Evaluation of product from user's viewpoint. Choosing markets. Export contracts. Promotion. Pricing in industrial markets. Elements of export strategy. Entry strategies. Export subsidies. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Mktg Inst of S'pore | Trimester 2A | Y | | | |
Current as of: October 30, 2003 13:11:55
CRICOS provider code 00301J
