5762 (v.7) Global Marketing Communications 564
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Lecture: | 1 x 3 Hours Weekly |
| A broad foundation to globalisation and the communications process and examines topics such as advertising, media, creative strategy, direct marketing, sales promotions, marketing public relations and support media. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | | 2003 | Bentley Campus | Semester 2 | Y | | | | 2003 | Mktg Inst of S'pore | Trimester 3A | Y | | | |
Current as of: October 30, 2003 13:11:55
CRICOS provider code 00301J
