5282 (v.6) Marketing Management 555
| Area: | Graduate School of Business |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Provides a practical understanding of the role of marketing in the organisation, private or public, local or global. With an up to date examination of current practice and future trends for example, the impact of e-commerce and globalisation, this unit is both exciting and practical. Topics include - marketing analysis, segmentation and positioning, services marketing, pricing and financial analysis in marketing, communications, including database marketing, distribution and the role of people and processes in creating customer value. Actual development of a marketing plan is an integral part of the unit. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Perth City Campus | Short Period 10 | Y | | | | 2003 | Perth City Campus | Trimester 1 | Y | Y | | | 2003 | Perth City Campus | Trimester 2 | Y | | | | 2003 | Perth City Campus | Trimester 3 | Y | Y | | | 2003 | Miri Sarawak Campus | Semester 2 | Y | | | | 2003 | Miri Sarawak Campus | Trimester 2 | Y | | | | 2003 | Open University HK | Trimester 2A | Y | | | |
Current as of: October 30, 2003 13:11:55
CRICOS provider code 00301J
