4826 (v.4) Marketing to Organisations 422
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Other Requisite(s): | Admission: to Commerce Honours Program
|
| The process of building relationships with organisational customers - business firms, governmental organisations, and institutions. Strategic role of the business marketeer, in winning and keeping business customers - marketing analysis and planning of activities for development of close and long-term relationships with the business customer. Repeat transactions, buyer-seller relationships, strategic partnerships with established clients. |
Current as of: October 30, 2003 13:11:55
CRICOS provider code 00301J
