3992 (v.7) Public Relations (Consultancy) 300
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): | 10851 (v.4) Public Relations (Media) 250 or any previous version
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| Working with a live client, focusing on the topics of sponsorship, event management including risk management, program evaluation, public relations in the not-for-profit sector/fundraising, and promotion as well as consultancy management. Also included are client services, negotiation, mediation and selling skills in the context of pitch letters and client presentations. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Lim Kok Wing Inst Malaysia | Semester 2 | Y | | | |
Current as of: October 30, 2003 13:11:55
CRICOS provider code 00301J
