306820 (v.1) Business Strategy and Corporate Culture 563
| Area: | School of Management |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Introduces and develops the 'Mission Model' for creating competitive advantage. The model provides a framework for stimulating strategic thinking and building a culture that not only connects and motivates people around shared values but also focuses them upon common objectives. Key topics will include "The Mission Model" of strategic management, the mission statement, industry analysis, the strategic goal, strategic positioning, implementation, organizational development, nirvana and case studies. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | |
Current as of: October 30, 2003 13:11:55
CRICOS provider code 00301J
