305616 (v.1) Advertising 511
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Seminar: 1 x 3 Hours Weekly
Successful advertising within marketing environments. Relevant theory underpinning such topics as creativity, media (tactics and strategies), objectives and budgets, ethics and global advertising.
Year Location Period Internal Area External Central External 2003 Bentley Campus Short Period 10 Y
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