13477 (v.2) Wine Marketing Principles and Practice 505
| Area: | Muresk Institute |
| Contact Hours: | 5.0 |
| Credits: | 25.0 |
| Individual Study: | 1 x 5 Hours Weekly |
| Concepts of the role of marketing and its social responsibility. Case study investigating the relevance of marketing cultures, product life cycles, advertising, options for the distribution of the packaged product, pricing, the company's capabilities andthe necessary formation of the strategic positioning of the winery and it's products. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | | Y | | | 2003 | Bentley Campus | Semester 2 | | Y | | |
Current as of: October 30, 2003 13:11:55
CRICOS provider code 00301J
