12968 (v.2) Sports Marketing 241
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Lecture: | 1 x 1.5 Hours Weekly |
| Tutorial: | 1 x 1.5 Hours Weekly |
| Prerequisite(s): | 10850 (v.4) Marketing 100 or any previous version
|
| Examines the various elements of marketing communication. The communication process. Consumer behaviour. Target marketing. Advertising. Support media and new initiatives in marketing communications with particular emphasis on sports marketing. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | | 2003 | Bentley Campus | Semester 2 | Y | | | |
Current as of: October 30, 2003 13:11:55
CRICOS provider code 00301J
