12597 (v.4) Public Relations (Corporate) 360

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	10855 (v.5) Public Relations (Principles) 102 or any previous version
Furthers knowledge in the area of reputation management, corporate social responsibility, financial and community relations, strategy, issues management, stakeholder management and government relations working within various corporate structures.