12596 (v.4) Public Relations (International) 240
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): | 10854 (v.4) Public Relations (Techniques) 200 or any previous version
|
| An introduction to the skills and concepts needed to practice public relations successfully in today's global business environment. It builds an awareness and understanding of cross-cultural communication in international public relations and develops anunderstanding of public relations and corporate communication in world economies, and those of specific regions, such as the Asia Pacific region. |
Current as of: October 30, 2003 13:11:55
CRICOS provider code 00301J
