12533 (v.2) Public Relations (Financial) 530
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): | 12477 (v.3) Public Relations (Principles) 500 or any previous version
|
| Introduction to the skills and concepts needed to practice public relations successfully in the financial arena, including the application of professional public relations management to mergers, acquisitions, floats and privatisations, and understanding the role of public relations in the economies of the Asia-Pacific region. Corporate affairs is at the centre of many financial cases in this unit. |
Current as of: October 30, 2003 13:11:55
CRICOS provider code 00301J
