12477 (v.3) Public Relations (Principles) 500
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| The principles and an introduction to the practice of public relations. The history and evolution of public relations, how to identify publics and the need for public relations programs, how to plan and manage these programs and how to evaluate their effectiveness, how to manage relations with relevant publics, and how to apply the range of communications processes needed and used. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | | 2003 | Bentley Campus | Short Period 9 | Y | | | | 2003 | Mktg Inst of S'pore | Trimester 2A | Y | | | |
Current as of: October 30, 2003 13:11:55
CRICOS provider code 00301J
