10851 (v.4) Public Relations (Media) 250
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Tutorial: | 1 x 1.5 Hours Weekly |
| Seminar: | 1 x 1.5 Hours Weekly |
| Prerequisite(s): | 10854 (v.4) Public Relations (Techniques) 200 or any previous version
|
| Specialising in the management of relations with reporters, editors and producers. An understanding of the needs of a wide range of media. Preparation and briefing of individuals for media appearances. Training in issues and crisis management with media, local, national and international aspects of media relations. The principles and practice of media relations, including - what is media relations and its place in the public relations management process, understanding the media - who owns it, who runsit, how it works and ethics and the media - building relationships with the media. Mass versus specialist media, controlled and uncontrolled media - how to select the right tools for the job. The impact of new technology on the media. International mediarelations. How to plan, manage and evaluate media relations strategies. Writing for the media, organising media conferences, communicating under fire - crisis media relations, facing the media. Giving radio and TV interviews, training media spokespersons. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | | 2003 | Bentley Campus | Semester 2 | Y | | | | 2003 | Joondalup Campus | Semester 1 | Y | | | | 2003 | Joondalup Campus | Semester 2 | Y | | | | 2003 | Lim Kok Wing Inst Malaysia | Semester 1 | Y | | | | 2003 | Lim Kok Wing Inst Malaysia | Semester 2 | Y | | | | 2003 | Mktg Inst of S'pore | Trimester 1A | Y | | | |
Current as of: October 30, 2003 13:11:55
CRICOS provider code 00301J
