10810 (v.3) Business Policy 320

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Tutorial:	1 x 1.5 Hours Weekly
Seminar:	1 x 1.5 Hours Weekly
Prerequisite(s):	3900 (v.5) Strategic Marketing 310 or any previous version
Component segments of study include the concept of strategy, the skills of the strategist, strategy formulation vs strategy formation, implementation issues, contextual factors, macro environmental factors, inter and intra organisational factors, models of decision making, theory and research in strategic planning.
Year Location Period Internal Area External Central External 2003 Bentley Campus Semester 1 Y     2003 Bentley Campus Semester 2 Y     2003 Joondalup Campus Semester 1 Y     2003 Joondalup Campus Semester 2 Y     2003 HK Mgmt Assoc Trimester 2A Y     2003 HK Mgmt Assoc Trimester 3A Y     2003 Metro College Malaysia Semester 1 Y     2003 Metro College Malaysia Semester 2 Y     2003 Miri Sarawak Campus Semester 1 Y     2003 Miri Sarawak Campus Semester 2 Y     2003 Mktg Inst of S'pore Trimester 1A Y     2003 Mktg Inst of S'pore Trimester 2A Y     2003 UHK SPACE Admiralty Ctr Trimester 1A Y     2003 UHK SPACE Admiralty Ctr Trimester 2A Y     2003 UHK SPACE Admiralty Ctr Trimester 3A Y