302121 v.2 Master of Electronic Marketing

MElectrnMktg(Curtin)

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Introduction
This course is designed for those from business and other backgrounds intending to specialise in marketing in the new electronic media. Graduates acquire the skills and knowledge to formulate, organise, implement and control marketing strategies in theelectronic age. The skills learnt in this course place practitioners at the forefront in the field of electronic media. For the practising marketing professional this course enhances skills already acquired by providing knowledge of the new electronic media. For those from other backgrounds it provides a fast track to the most exciting area of marketing today.

Course Entry Requirements/Prerequisites
For entry into stage one, candidates must hold a degree from a recognised Australian tertiary institution, or an equivalent qualification. For entry into stage two, candidates must hold a Postgraduate Diploma in Business (Marketing) or an equivalant qualification. The postgraduate diploma must have an assessed pass rate averaging a minimum of 70 per cent. Candidates may submit results from the Graduate Management Admission Test (GMAT). Depending on their previous field of study students may be required to complete one or more foundation units before commencing the first stage.

Specific Requirements
Candidates without sufficient background may be required to complete one or more of the following foundation units before commencing the first stage - Accounting (Information Systems) 531, Economics (Micro) 503, Marketing Management 555, Information for Business Decisions 550.

Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability
This fee-paying course is of three semesters full-time or equivalent part-time study.

Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure				Hrs/Wk	Credit
Year 1 Semester 1
12032	v.4		Internet Fundamentals 501	4.0	25.0
302087	v.2		Internet Law 561	3.0	25.0
5519	v.8		Internet Marketing 567	3.0	25.0
5762	v.7		Global Marketing Communications 564	3.0	25.0
					100.0
Year 1 Semester 2
12475	v.2		Advanced Marketing Research 565	3.0	25.0
302105	v.2		Public Relations in an Electronic Environment 553	3.0	25.0
302106	v.2		Advanced Topics in Electronic Marketing 650	3.0	25.0
302108	v.2		Applied Cases in Electronic Marketing 651	3.0	25.0
					100.0
Year 2 Semester 1
12200	v.2		Business Dissertation (Marketing) 693	6.0	50.0
302089	v.2		Electronic Marketing Planning 551	6.0	50.0
					100.0
NB	Foundations units include - 11942 Accounting (Information Systems) 531, 13506 Economics (Micro) 503, 5282 Marketing Management 555, 5700 Information for Business Decisions 550.

Availability

Year	Location	Period	Internal	External
2003	Bentley Campus	Semester 1	Y	Y
2003	Bentley Campus	Semester 2	Y	Y

The information displayed above refers to study periods and locations that students are eligible to be offe red and admitted to this course for the first time only.