153410 v.2 Bachelor of Arts (Multimedia Design)

BA(Curtin)

Introduction
Genre of communication characterised by the digital convergence and integration of graphics, text, sound, video, animation and interactive computing, This course focuses upon maximising the potential of multimedia as an effective communication tool through the audio visual design of content and its presentation in the business, education and consumer fields and as a medium of creative expression. In a continually evolving technological multimedia environment, the course develops flexibility and adaptability in approach to design through an emphasis upon transferable skills applied to specialised study. These transferable skills are gained during a multidisciplinary design foundation developing towards emphasis upon visual communication design and finally specialisation in multimedia design. The intellectual breadth of the multimedia design degree is significantly enhanced by continuing study of the theoretical, critical, historical, social and cross-cultural issues of design within the School's Design in Context program.

Course Entry Requirements/Prerequisites
In addition to meeting the University's entrance requirements applicants may be required to present to the School a comprehensive folio of work and attend, as required, a personal interview with teaching staff. Selection is highly competitive and is based on both matriculation and portfolio presentation.

Specific Requirements
STAT elements considered are E and either V or Q.

Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability
This course is of three years full-time study. While part-time studies are not discouraged, applicants are reminded that these programs make very great demands on students' time outside formal contact hours. A number of units are available in distance education mode.

Course Organisation
The first year introduces students to a range of professional design activities and establishes critical design and communication skills common to all forms of design specialism in second year to help students maximise individual creative abilities and interests. Major studies focus upon visual communication design complemented by introduction to multimedia technologies and processes as they relate to the function of design. The final year of the Bachelor of Arts (Multimedia Design) program provides specialised studies in the application of visual communication design within digital multimedia modes of delivery.

Additional Course Expenses
All applicants to School of Design programs must be prepared to meet a substantial portion of the course consumable costs chiefly in the personal purchase of design materials. The School provides as much basic material as possible, but the highly varied nature of consumables and personal preferences of students does not allow it to meet all of these wider needs. All students are also required toown or have access to a 35mm single lens reflex camera, either fully manual, or automatic with manual override.The School strongly recommends that students have access to a computer with software relevant to requirements of the course. Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure Hrs/Wk Credit

Year 1 Semester 1

10004 v.3 Design in Context 191 3.0 25.0

7630 v.4 Design Workshop 191 3.0 25.0

7670 v.4 Design Studio 191 4.5 25.0

7844 v.5 Design Technology 191 5.0 25.0

100.0

Year 1 Semester 2

10005 v.3 Design in Context 192 2.75 25.0

7632 v.4 Design Workshop 192 3.0 25.0

7672 v.4 Design Studio 192 5.0 25.0

7846 v.5 Design Technology 192 5.0 25.0

100.0

Year 2 Semester 1

10006 v.3 Design in Context 291 3.0 25.0

301551 v.2 Multimedia Design Introduction 291 3.0 25.0

307067 v.1 Multimedia Design 291 3.0 25.0

307068 v.1 Multimedia Studio 291 3.0 25.0

100.0

Year 2 Semester 2

301552 v.2 Multimedia History and Context 292 2.0 25.0

301582 v.2 Three-dimensional Computer Animation Introduction 292 2.0 25.0

301583 v.3 Animation and Motion Graphics Introduction 292 3.0 25.0

301584 v.2 Internet Design Introduction 291 3.0 25.0

OR

306486 v.1 Internet Design 292 3.0 25.0

100.0

Year 3 Semester 1

10008 v.3 Design Management 391 3.0 25.0

13275 v.2 ** Multimedia Design 391 3.0 25.0

13276 v.2 Multimedia Studio 391 3.0 25.0

SELECT 1 OPTION 25.0

100.0

Year 3 Semester 2

10010 v.4 ## Design Reflective Practice 392 3.0 25.0

13277 v.2 Multimedia Design 392 3.0 25.0

13278 v.2 Multimedia Studio 392 2.0 25.0

SELECT 1 OPTION 25.0

100.0

Optional Units to Select From in Year 3 Semester 1 Hrs/Wk Credits

3849 v.5 Design Minor 391 3.0 25.0

301713 v.2 Animation Project 391 7.0 25.0

301714 v.2 Three-dimensional Animation Project 391 1.5 25.0

303285 v.2 ** Internet Interactivity Design 392 3.0 25.0

303288 v.2 Internet Design Project 392 3.0 25.0

Optional Units to Select From in Year 3 Semester 2 Hrs/Wk Credits

3850 v.5 Design Minor 392 3.0 25.0

301715 v.2 Animation Project 392 7.0 25.0

301716 v.2 Three-dimensional Animation Project 392 1.5 25.0

303287 v.2 Internet Dynamic Environment Design 391 3.0 25.0

303290 v.2 Internet Usability Design 391 3.0 25.0

## This unit may be substituted for an approved Media and Information Studies Unit selected in consultation with the Course Coordinator

** New Unit available for students outside School of Design- antirequisite to Multimedia Design 391/392, undertaken by BA (Multimedia Design) students.

Availability

Year Location Period Internal External
2003 Bentley Campus Semester 1 Y
2003 Bentley Campus Semester 2 Y
2003 BPI Intern'l Group S'pore Term 1 Y Y
2003 BPI Intern'l Group S'pore Term 2 Y Y
2003 BPI Intern'l Group S'pore Trimester 1 Y
2003 Prof Dvlpmt Ctr HK Term 1 Y

The information displayed above refers to study periods and locations that students are eligible to be offe red and admitted to this course for the first time only.