SPPC-DMKTG v.1 Digital Marketing Specialisation (MBA)
Specialisation Overview
Specialisations prepare students to develop broad knowledge about an additional discipline area or same discipline area that complements their study in an award course. Some specialisations may assist students to progress into postgraduate studies, but have specific entry requirements.
The MBA Specialisation in Digital Marketing is suitable for students seeking to develop the fundamental skills of digital marketing or extend their knowledge in various marketing areas. The Specialisation deepens students’ understanding of the importance and significance of digital marketing in the twenty-first century as well as enhancing their practical capability in its use. In the Specialisation you will learn about the fundamental principles of digital marketing, explore the foundations of each digital channel, digital tactics, strategies and processes. From identifying and articulating critical customer groups, to evaluating the fundamentals of effective SEO and SEM strategies and analysing social media marketing campaigns, you will also have the opportunity to plan and implement an online marketing campaign (Google Adwords) and learn how data analytics (Facebook to Google Analytics) can be used to guide marketing decisions.
Additional Course Expenses
Students may be expected to purchase a number of textbooks and other essential study materials.
Specialisation Entry and Completion Details
Students may need to request that Student Services add a specialisation to their study plan if it is not included in the course structure and credit permitting. The number of specialisations available for study is dependent on the course of study. For entry into some specialisations students are required to meet certain criteria. Students will be assessed on a case-by-case basis.
Major/Minor/Stream Organisation
Duration and Availability
This specialisation is available to international students studying in Australia on a study visa.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Trimester 3 | |||||
| SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF: | 75.0 | ||||
| 75.0 | |||||
| Year 2 Trimester 1 | |||||
| MKTG6006 | v.1 | Digital and Interactive Marketing | 3.0 | 25.0 | |
| 25.0 | |||||
| Optional Units to Select from in Year 1 Trimester 3 | Hrs/Wk | Credit | |||
| MKTG5008 | v.2 | Integrated Global Communications | 3.0 | 25.0 | |
| MKTG5006 | v.2 | Marketing Intelligence and Analytics | 3.0 | 25.0 | |
| PUBR5000 | v.2 | Storytelling and Digital Media | 3.0 | 25.0 | |
| MKTG6004 | v.2 | User Experience Design | 3.0 | 25.0 | |
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International students
International students studying in Australia on a student visa can only study full-time and there are also specific entry requirements that must be met. As some information contained in this publication may not be applicable to international students, refer to international.curtin.edu.au for further information. Australian citizens, permanent residents and international students studying outside Australia may have the choice of full-time, part-time and external study, depending on course availability and in-country requirements.
