312531 v.1 Corporate Media Production Major (Master)
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
The Corporate Media Production Major will focus on the creative production of corporate films including short form documentaries and advertising. Students will develop camera, sound and editing skills alongside script development and script writing assignments. These skills are in high demand given the expansion of web based media and communications and their adoption by many companies. Students will be encouraged to explore a range of projects in their final semester including action research linked directly to their workplaces or in areas where they would like to seek employment upon graduation. The School has the ability to provide a range of academic supervisors for these programs, which cover a significant number of professional disciplines. Preliminary project work would include seminars on traditional research methods but link to industry based techniques.
Additional Course Expenses
Students may be expected to purchase a number of textbooks and other essential study materials. Production-based units have an incidental fee attached to assist with the provision of consumable items, so students may incur additional fees over the duration of the course of up to $200 depending on their choice of units.
Major/Stream Organisation
Major/Stream Learning Outcomes
A graduate of this course can:
1. explain critical theories relating to various forms of screen production and apply them to the development and production of high quality screen-based materials, particularly in a corporate/business environment
2. apply a high level of critical thinking and creative approaches to resolve issues and respond to challenges in their own creative practice
3. access, evaluate and synthesise appropriate information from a range of sources and utilise available technologies in order to realise screen-based media outcomes to meet corporate/business requirements
4. analyses client briefs to develop communication strategies to communicate ideas to a range of audiences across a variety of media purposes
5. utilise media production technologies and apply them creatively to produce effective programs and screen-based materials to meet specific communication requirements
6. apply advanced learning strategies to build on skills and understandings in order to adapt to continually evolving industry, media and audience demands
7. recognise the significance of global media and be able to apply international standards and practices in their creative corporate production practice
8. value the cultural and intercultural nature of screen-based media and represent this knowledge at a personal and professional level
9. demonstrate professional behaviour and ethical standards and work collaboratively to apply them in all aspects of their production- related activities
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| 1532 | v.9 | Screen Practice 111 | 5.0 | 25.0 | |
| 5761 | v.8 | Buyer Behaviour and Analysis 520 | 3.0 | 25.0 | |
| 2588 | v.10 | Screen Practice- Studio 221 | 4.0 | 25.0 | |
| 306497 | v.2 | Ethics and the Media Professional 501 | 1.0 | 25.0 | |
| 100.0 | |||||
| Year 1 Semester 2 | |||||
| 306492 | v.3 | Professional Communication Project - Preparation 691 | 1.0 | 25.0 | |
| 5762 | v.9 | Global Marketing Communications 530 | 3.0 | 25.0 | |
| OR | |||||
| 5519 | v.10 | Digital and Interactive Marketing 630 | 3.0 | 25.0 | |
| OR | |||||
| 12477 | v.5 | Public Relations Contemporary Practice 550 | 3.0 | 25.0 | |
| 304315 | v.3 | Film and Television 543 - Screenwriting - Corporate Documentary | 3.0 | 25.0 | |
| OR | |||||
| 303713 | v.3 | Interactive Screen Design 222 | 3.0 | 25.0 | |
| 304308 | v.3 | Film and Television 533 - Advertising and Music Videos | 4.0 | 25.0 | |
| OR | |||||
| 304310 | v.3 | Film and Television 534 - Production - Corporate Documentary | 4.0 | 25.0 | |
| 100.0 | |||||
| Year 2 Semester 1 | |||||
| 313694 | v.2 | Advanced Discipline Project 691 | 50.0 | ||
| 313695 | v.2 | Advanced Discipline Project 692 | 50.0 | ||
| 100.0 | |||||
* Not all units are available in all modes at all times.
** Optional units from other majors in this course may also be selected on approval by the Course Coordinator.
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