312090 v.2 Advertising Major
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
This major is designed to provide students with an understanding of the business process underpinning advertising whilst also providing an insight and appreciation for the creative elements of advertising. This major is ideally suited towards students who are aspiring to work in the account management area of advertising. This major is also ideal for those who are seeking a flexible course with the ability to pursue a minor in another discipline.
Major Overview Note
Students choosing this major within the Bachelor of Arts degree will also choose another major or an elective stream. Choosing a second major allows students to study in an additional discipline area. Choosing an elective stream allows students to undertake further study in the discipline of their first major or choose from a variety of units from around the University.
Major/Stream Organisation
The combinations being supported are: Bachelor of Commerce Elective Stream; Advertising & Public Relations; Advertising & Marketing; Advertising & Creative Advertising Graphic Design; Advertising & Creative Writing.
Major/Stream Learning Outcomes
A graduate of this course can:
1. apply principles in marketing communication theory to describe, understand, analyse and evaluate marketing communication issues and problems;
2. critically analyse marketing communication problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making
3. use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgements relevant to the communication environment
4. use technology to effectively collect and analyse information relating to communication issues; recognise the advantages and limitations of various technologies
5. employ intellectual curiosity to integrate new information with existing knowledge and develop a life-long learning and professional development in marketing communications
6. take responsibility for learning by demonstrating initiative in finding new information and actively participating in varied learning experiences
7. apply an international perspective to marketing communication issues and adapt communication strategies for success in the global environment
8. recognise the impact of cultural diversity on consumer behaviour and advertising issues
9. apply an ethical approach to dealing with various stakeholders in the marketing communications environment, and demonstrate leadership and professional integrity when working independently and within a team
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 2 | |||||
| 11016 | v.5 | Integrated Marketing Communications 202 | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 2 Semester 1 | |||||
| 12592 | v.4 | Brand Management 260 | 3.0 | 25.0 | |
| 4373 | v.7 | Advertising Account Planning 340 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 2 | |||||
| 12989 | v.5 | Media Planning 250 | 3.0 | 25.0 | |
| 315539 | v.1 | Digital Communication Management 240 | 3.0 | 25.0 | |
| OR | |||||
| 10855 | v.8 | Public Relations Principles 201 | 3.0 | 25.0 | |
| OR | |||||
| 12990 | v.5 | Cross Cultural Advertising 300 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 1 | |||||
| 12632 | v.5 | Advertising Principles 211 | 3.0 | 25.0 | |
| OR | |||||
| 315532 | v.1 | Advanced Digital Media Planning 320 | 3.0 | 25.0 | |
| 12634 | v.4 | Strategic Advertising 310 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 2 | |||||
| 12633 | v.5 | Advertising Campaign Development 391 | 3.0 | 25.0 | |
| 25.0 | |||||
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