307133 v.2 Marketing Double Degree Major
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
Marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers and designing products, promotion, pricing and distribution strategies. This double degree major prepares students to organise and controlmarketing activities efficiently in a highly competitive and volatile environment. A wide range of employment opportunities are available in Australia and overseas.
Professional Recognition
Graduates may apply to join the Australian Marketing Institute and the Australian Institute of Management.
Major/Stream Organisation
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| 10987 | v.5 | Accounting 100 | 3.0 | 25.0 | |
| 311353 | v.3 | Communication in Business 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 1 Semester 2 | |||||
| 11011 | v.5 | Business Law 100 | 3.0 | 25.0 | |
| 1234 | v.4 | Economics 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| 10830 | v.5 | Business Information Systems 100 | 3.0 | 25.0 | |
| 10850 | v.4 | Marketing 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 2 | |||||
| 10848 | v.2 | Management 100 | 3.0 | 25.0 | |
| 9764 | v.8 | Consumer Behaviour 201 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 1 | |||||
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 2 | |||||
| 12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 4 Semester 1 | |||||
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 4 Semester 2 | |||||
| 12034 | v.6 | Business Capstone 301 | 3.0 | 25.0 | |
| 12593 | v.5 | Marketing - Professional Practice 300 | 3.0 | 25.0 | |
| 50.0 | |||||
Handbook Disclaimer
The online handbook is the repository of Curtin University of Technology (“Curtin”) course information. While Curtin makes all reasonable endeavors to keep its online courses handbook up-to-date, information within this website is subject to change from time to time. Curtin reserves the right to change the contents and/or the method of assessment, to change or alter tuition fees of any unit of study, to withdraw/any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program without notification via the website.
For course overviews and enrolment information please visit our future students website.
