306496 (v.1) Marketing The Media 601

Area:	Department of Media and Information
Credits:	25.0
Contact Hours:	3.0

The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.

Seminar:	1 x 3 Hours Weekly

Syllabus:	Exploration of media audiences and how this subset of the public has been reconstructed as consumers and subsequently as media marketing targets. Economic and social consequence of such categorisation and examination of how media organisations use creative or strategic advertising to overcome government legislative policies on programming and consumer protection. Current and past case studies are used to analyse the topic.

To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.

Field of Education:	100799 Communication and Media Studies not elsewhere classified
Funding Cluster:	07 - Foreign Languages, Visual and Performing Arts
SOLT (Online) Definitions*:	Not Categorised *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

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