11241 (v.4) Agribusiness Marketing 412

Area:	Muresk Institute
Credits:	25.0
Contact Hours:	5.0

The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.

Lecture:	1 x 5 Hours Weekly
Prerequisite(s):	11402 (v.4) Introduction to Wine Marketing and Business 201 or any previous version

Syllabus:	The international marketing environment. The product mix, pricing, promotion, channel decisions and developing strategic competitive advantage in the international environment. Introduction to total quality management. Organising for quality. Quality control. Retail marketing. Situation and design. Understanding the consumer. Promotion and merchandising. Understanding services marketing. Improving service quality.

To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.

Field of Education:	050100 Agriculture (Narrow Grouping)
Funding Cluster:	10 - Agriculture
SOLT (Online) Definitions*:	Not Categorised *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

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