305422 v.1 Graduate Certificate in Marketing
GradCertMktg(Curtin)
Course CRICOS Code: 044636M
Registered full-time Duration for International Onshore Students on student visas: 0.5 Years
Introduction
This course provides the fundamental skills in marketing relating to price, product, place and promotion. Those without formal qualifications, but who have extensive managerial and executive work experience, are eligible to be considered for enrolment in this course.
Course Entry Requirements/Prerequisites
A degree from a recognised institution and at least two years work experience or at least five years substantial managerial or executive level work experience.
Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis.
Duration and Availability
This fee-paying course is of one semester full-time or equivalent part-time study.
Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other essential study materials.
Course Structure |
Hrs/Wk |
Credit |
|||
Year 1 Semester 1 |
|||||
| 5283 | v.8 | Competitive Marketing Strategies 563 | 3.0 | 25.0 | |
| 5518 | v.8 | Marketing Intelligence and Research 562 | 3.0 | 25.0 | |
| 5761 | v.7 | Buyer Behaviour and Analysis 561 | 3.0 | 25.0 | |
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
| Optional Units to Select From in Year 1 Semester 1 | Hrs/Wk | Credits | |||
| 5519 | v.9 | Electronic Marketing 585 | 3.0 | 25.0 | |
| 5764 | v.6 | Export Marketing 566 | 3.0 | 25.0 | |
| 12205 | v.2 | Business Research Project (Marketing) 592 | 3.0 | 25.0 | |
| 12471 | v.3 | Marketing of Services 610 | 3.0 | 25.0 | |
| 12473 | v.3 | Tourism and Event Marketing 570 | 3.0 | 25.0 | |
| 12477 | v.4 | Public Relations (Principles) 500 | 3.0 | 25.0 | |
Availability
| Year | Location | All* | Internal | Partially Online Internal^ | External | Fully Online# | |
| 2006 | Bentley Campus | Semester 1 | Y | ||||
| 2006 | Bentley Campus | Semester 2 | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
^Course and associated units are offered in this mode permitting International Onshore student enrolment.
#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.
Curtin University of Technology
To report errors on this website please use: Contact Us
Copyright and Disclaimer
Content Last Modified: January 27, 2006
Curtin University of Technology, Perth CRICOS Provider Code 00301J
The Sydney Campus of Curtin University of Technology CRICOS Provider Code 02637B