MC-MRKT v.1 Master of Marketing
Course CRICOS Code: 027233E
Registered full-time Duration:
1.5 Years
Course Overview
Master Degrees (Coursework) prepare students to apply advanced knowledge for professional practice, scholarship and further learning corresponding to AQF level 9 qualifications.
Designed for applicants wanting to gain advanced knowledge in marketing and increase their strategic decision-making skills. The course builds on existing skills, improving participants' ability to manage the risk and uncertainty associated with all marketing decisions.
Course Entry and Completion Details
Applicants for a Master Degree (Coursework) are required to meet University academic and English language entry standards; details are provided at http://futurestudents.curtin.edu.au. Subject to the duration of the course applicants usually require a Bachelor Degree or equivalent (and may require relevant work experience), Bachelor Honours Degree, Graduate Certificate or Graduate Diploma. Any specific course entry and completion requirements must also be met.
Specifically applicants require, an undergraduate degree in a relevant discipline OR an undergraduate degree in any discipline AND relevant workplace learning OR a relevant Graduate Certificate.
Credit for Recognised Learning
Applications for credit towards a course are assessed on an individual basis. Credit reduces the amount of learning required to complete the course and may be granted for formal education qualifications, non-formal learning from non-award programs of study and informal learning through work experiences. Further information can be found at http://futurestudents.curtin.edu.au/non-school-leavers/rpl.cfm
Course Organisation
Master Degrees (Coursework) contain a series of units in a specialised area of study which may include compulsory (core), optional or elective units to cater for student preferences. They may also contain a range of majors/streams for students to choose from.
Course Learning Outcomes
A graduate of this course can:
1. apply specialised knowledge theories, models and concepts relevant to digital marketing and be proficient in their application
2. critically analyse the digital marketing environment and think creatively to generate strategic solution; apply logical; rational and reflective processes in high level decision making that is evidence-informed
3. analyse and synthesise complex information, problems and concepts by applying established marketing theories and principles and demonstrating technical skills in digital marketing practice
4. develop effective oral and written skills to communicate complex digital marketing information to a variety of audiences; and apply research methodologies to generate insight for reports and digital content
5. develop an understanding of digital marketing strategies, dynamics and platforms and apply this knowledge to construct digital campaign strategies for delivering and refining content across a broad spectrum of digital contexts and environments
6. employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in dynamic contexts
7. evaluate digital marketing principles and techniques in adapting to global market in a constantly changing networked economy
8. recognise the nature of cultural trends and diversity in various societies and apply decision making skills that incorporate ethical and social and global perspectives in order to adapt or to develop culturally sensitive efforts in marketing
9. apply professional proficiency in the utilisation of information and technology in marketing contexts as well as developing effective independent or collaborative work skills to ethically apply specialised knowledge and expert judgement to marketing tasks
Duration and Availability
This fee-paying course is three semesters full-time or equivalent part-time study.
Location and delivery Mode
| Year | Location | Period | All* | Internal | Partially Online Internal^ | External | Fully Online# |
|---|---|---|---|---|---|---|---|
| 2019 | Bentley Campus | Curtin Online 1 | Y | ||||
| 2019 | Bentley Campus | Semester 1 | Y | ||||
| 2019 | Bentley Campus | Curtin Online 2 | Y | ||||
| 2019 | Bentley Campus | Semester 2 | Y | ||||
| 2019 | Bentley Campus | Curtin Online 3 | Y | ||||
| 2019 | Bentley Campus | Curtin Online 4 | Y | ||||
| 2020 | Bentley Campus | Curtin Online 1 | Y | ||||
| 2020 | Bentley Campus | Semester 1 | Y | ||||
| 2020 | Bentley Campus | Curtin Online 2 | Y | ||||
| 2020 | Bentley Campus | Semester 2 | Y | ||||
| 2020 | Bentley Campus | Curtin Online 3 | Y | ||||
| 2020 | Bentley Campus | Curtin Online 4 | Y | ||||
| 2019 | edX | Curtin Online 1 | Y | ||||
| 2019 | edX | Curtin Online 2 | Y | ||||
| 2019 | edX | Curtin Online 3 | Y | ||||
| 2019 | edX | Curtin Online 4 | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
* The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
^ Course and associated units are offered in this mode permitting International Onshore student enrolment.
# Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| MKTG5007 | v.1 | Buyer Behaviour and Analysis | 3.0 | 25.0 | |
| MKTG6006 | v.1 | Digital and Interactive Marketing | 3.0 | 25.0 | |
| MKTG5006 | v.2 | Marketing Intelligence and Analytics | 3.0 | 25.0 | |
| MKTG5012 | v.1 | Strategic Brand Management | 3.0 | 25.0 | |
| 100.0 | |||||
| Year 1 Semester 2 | |||||
| MKTG5004 | v.1 | Business Research Methods | 3.0 | 25.0 | |
| MKTG5008 | v.2 | Integrated Global Communications | 3.0 | 25.0 | |
| SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF: | 50.0 | ||||
| 100.0 | |||||
| Year 2 Semester 1 | |||||
| MKTG6008 | v.1 | Marketing Project 1 | 50.0 | ||
| SELECT ELECTIVE UNITS TO THE TOTAL VALUE OF: | 50.0 | ||||
| 100.0 | |||||
| Optional Units to Select from in Year 1 Semester 2 | Hrs/Wk | Credit | |||
| MKTG6010 | v.1 | Advanced Digital Advertising | 3.0 | 25.0 | |
| MKTG6012 | v.1 | Big Data Analytics in Marketing | 3.0 | 25.0 | |
| MKTG5010 | v.1 | Branding Luxury | 3.0 | 25.0 | |
| MGMT6004 | v.1 | Consultancy/Internship | 3.0 | 50.0 | |
| MKTG6011 | v.1 | Consumer Biometrics and Innovations | 3.0 | 25.0 | |
| MKTG6005 | v.2 | Creative Strategies and Decision Making | 3.0 | 25.0 | |
| MKTG5011 | v.1 | Luxury Design Aesthetics | 25.0 | ||
| MKTG5013 | v.1 | Semiotics in Luxury Branding | 3.0 | 25.0 | |
| PUBR5000 | v.2 | Storytelling and Digital Media | 3.0 | 25.0 | |
| MKTG6004 | v.2 | User Experience Design | 3.0 | 25.0 | |
| MGMT6041 | v.1 | Graduate Business Study Tour | 7.0 | 25.0 | |
Further Information
If you need more course information, you may contact the relevant areas: For Current Students: Student Services Office, please click here for further details: http://students.curtin.edu.au/contact_offices.cfm. For Domestic Future Students: Curtin Connect Future Students, enquiries: https://future.connect.curtin.edu.au/ , Tel: +61-1300 222 888. For International Future Students: Curtin International, email: international@curtin.edu.au, Tel: +61-8-9266 7331.
Course Structure Disclaimer
Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within a normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.
Disclaimer
Information in this publication is correct at the time of printing but may be subject to change.
In particular, the University reserves the right to change the content and/or method of assessment, to change or alter tuition fees of any unit of study, to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/ or to vary arrangements for any program.
This material does not purport to constitute legal or professional advice.
Curtin accepts no responsibility for and makes no representations, whether express or implied, as to the accuracy or reliability in any respect of any material in this publication.
Except to the extent mandated otherwise by legislation, Curtin University does not accept responsibility for the consequences of any reliance which may be placed on this material by any person.
Curtin will not be liable to you or to any other person for any loss or damage (including direct, consequential or economic loss or damage) however caused and whether by negligence or otherwise which may result directly or indirectly from the use of this publication.
International students
International students studying in Australia on a student visa can only study full-time and there are also specific entry requirements that must be met. As some information contained in this publication may not be applicable to international students, refer to international.curtin.edu.au for further information. Australian citizens, permanent residents and international students studying outside Australia may have the choice of full-time, part-time and external study, depending on course availability and in-country requirements.
