MC-LUXB v.1 Master of Luxury Branding
Course CRICOS Code: 098155D
Registered full-time Duration:
1.5 Years
Course Overview
Master Degrees (Coursework) prepare students to apply advanced knowledge for professional practice, scholarship and further learning corresponding to AQF level 9 qualifications.
The Master of Luxury Branding is designed for applicants wanting to gain advanced specialist knowledge and skills on how to market and manage a luxury brand. More specifically, the course will help students develop skills in luxury brand management, aesthetics and semiotics, as well as the application of neuromarketing and big data analytics for strategy development. The curriculum incorporates regular interaction with the luxury industry through guest speakers and practical workplace projects. It provides students in-depth insights of the luxury industry as well as a spectrum of research and professional skills to negotiate the contemporary luxury industry. The course builds on existing knowledge on luxury branding, to fine tune students’ ability to identify, analyse and solve brand management problems for luxury brands.
Additional Course Expenses
Students may be expected to purchase a number of textbooks and other essential study materials.
Course Entry and Completion Details
Applicants for a Master Degree (Coursework) are required to meet University academic and English language entry standards; details are provided at http://futurestudents.curtin.edu.au. Subject to the duration of the course applicants usually require a Bachelor Degree or equivalent (and may require relevant work experience), Bachelor Honours Degree, Graduate Certificate or Graduate Diploma. Any specific course entry and completion requirements must also be met.
Specifically applicants require an undergraduate degree in any discipline OR a relevant Graduate Certificate.
Credit for Recognised Learning
Applications for credit towards a course are assessed on an individual basis. Credit reduces the amount of learning required to complete the course and may be granted for formal education qualifications, non-formal learning from non-award programs of study and informal learning through work experiences. Further information can be found at http://futurestudents.curtin.edu.au/non-school-leavers/rpl.cfm
Course Organisation
Master Degrees (Coursework) contain a series of units in a specialised area of study which may include compulsory (core), optional or elective units to cater for student preferences. They may also contain a range of majors/streams for students to choose from.
Course Learning Outcomes
A graduate of this course can:
1. apply specialised knowledge theories, frameworks and practices relevant to luxury branding to accurately inform brand strategies, brand development and business decisions
2. critically analyse the luxury marketing environment and think creatively to generate strategic solutions to a range of real-world business and management problems; and apply logical rational and reflective processes in high level decision making that is evidence-informed
3. apply a variety of methodologies to critically analyse, synthesise and reflect on complex information and recent marketing developments relevant to luxury brands and businesses in local and global contexts
4. professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences in a spoken, visual and written form; and apply research methodologies to generate insight for luxury brands and businesses
5. develop an in-depth knowledge of luxury communication strategies, from traditional media to digital, social media and special projects development and apply relevant advanced technologies to implement coherent strategic initiatives in luxury branding
6. develop a lifelong attitude of continuing professional development and intellectual curiosity in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in dynamic contexts
7. adapt marketing models and strategies for competitive advantage and success in the global luxury brand environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
8. demonstrate critical awareness towards the distinctive features of luxury goods and services while working with cultural differences in an appropriate manner; and develop relevant sensitivity to the cultural aspects behind the concept of luxury
9. use information and technology adeptly in marketing contexts and employ effective independent or collaborative work skills to demonstrate expert professional judgement and ethical responsibility relating to the luxury brands and businesses
Duration and Availability
This fee-paying course is three semesters full-time or equivalent part-time study.
Location and delivery Mode
| Year | Location | Period | All* | Internal | Partially Online Internal^ | External | Fully Online# |
|---|---|---|---|---|---|---|---|
| 2019 | Bentley Campus | Semester 1 | Y | ||||
| 2019 | Bentley Campus | Semester 2 | Y | ||||
| 2020 | Bentley Campus | Semester 1 | Y | ||||
| 2020 | Bentley Campus | Semester 2 | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
* The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
^ Course and associated units are offered in this mode permitting International Onshore student enrolment.
# Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| MKTG5010 | v.1 | Branding Luxury | 3.0 | 25.0 | |
| MKTG6011 | v.1 | Consumer Biometrics and Innovations | 3.0 | 25.0 | |
| MKTG5012 | v.1 | Strategic Brand Management | 3.0 | 25.0 | |
| MKTG5013 | v.1 | Semiotics in Luxury Branding | 3.0 | 25.0 | |
| 100.0 | |||||
| Year 1 Semester 2 | |||||
| MKTG5011 | v.1 | Luxury Design Aesthetics | 25.0 | ||
| MKTG5004 | v.1 | Business Research Methods | 3.0 | 25.0 | |
| SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF: | 50.0 | ||||
| 100.0 | |||||
| Year 2 Semester 1 | |||||
| MKTG6013 | v.1 | Luxury Capstone Project | 50.0 | ||
| SELECT ELECTIVE UNITS TO THE TOTAL VALUE OF: | 50.0 | ||||
| 100.0 | |||||
| Optional Units to Select from in Year 1 Semester 2 | Hrs/Wk | Credit | |||
| MKTG6010 | v.1 | Advanced Digital Advertising | 3.0 | 25.0 | |
| ARCH5009 | v.2 | Architecture and Culture Research Applications | 3.0 | 25.0 | |
| GRDE5001 | v.1 | Art and Design Concepts and Contexts | 3.0 | 25.0 | |
| MKTG6012 | v.1 | Big Data Analytics in Marketing | 3.0 | 25.0 | |
| MKTG6006 | v.1 | Digital and Interactive Marketing | 3.0 | 25.0 | |
| MKTG5006 | v.2 | Marketing Intelligence and Analytics | 3.0 | 25.0 | |
| PUBR5000 | v.2 | Storytelling and Digital Media | 3.0 | 25.0 | |
| MKTG6004 | v.2 | User Experience Design | 3.0 | 25.0 | |
| MGMT6041 | v.1 | Graduate Business Study Tour | 7.0 | 25.0 | |
Further Information
If you need more course information, you may contact the relevant areas: For Current Students: Student Services Office, please click here for further details: http://students.curtin.edu.au/contact_offices.cfm. For Domestic Future Students: Curtin Connect Future Students, enquiries: https://future.connect.curtin.edu.au/ , Tel: +61-1300 222 888. For International Future Students: Curtin International, email: international@curtin.edu.au, Tel: +61-8-9266 7331.
Course Structure Disclaimer
Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within a normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.
Disclaimer
Information in this publication is correct at the time of printing but may be subject to change.
In particular, the University reserves the right to change the content and/or method of assessment, to change or alter tuition fees of any unit of study, to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/ or to vary arrangements for any program.
This material does not purport to constitute legal or professional advice.
Curtin accepts no responsibility for and makes no representations, whether express or implied, as to the accuracy or reliability in any respect of any material in this publication.
Except to the extent mandated otherwise by legislation, Curtin University does not accept responsibility for the consequences of any reliance which may be placed on this material by any person.
Curtin will not be liable to you or to any other person for any loss or damage (including direct, consequential or economic loss or damage) however caused and whether by negligence or otherwise which may result directly or indirectly from the use of this publication.
International students
International students studying in Australia on a student visa can only study full-time and there are also specific entry requirements that must be met. As some information contained in this publication may not be applicable to international students, refer to international.curtin.edu.au for further information. Australian citizens, permanent residents and international students studying outside Australia may have the choice of full-time, part-time and external study, depending on course availability and in-country requirements.
