311610 (v.1) Advertising Master Class 391

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Seminar:	1 x 3 Hours Weekly
Anti Requisite(s):	12633 (v.4) Advertising (Campaign Development) 391 or any previous version
Prerequisite(s):	12634 (v.3) Advertising (Strategic) 310 or any previous version
Syllabus (HB):	Topics to be covered include: campaign development, marketing communications, positioning and targeting, advertising management, creative advertising strategy, campaign pitches, measuring effectiveness, use of traditional and non traditional media, industry application.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080507 Advertising
SOLT (Online) Definitions*:	Not Categorised *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.