308078 (v.2) Agribusiness Marketing Research 301

Area:	Department of Agribusiness
Credits:	25.0
Contact Hours:	5.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Lecture:	1 x 3 Hours Weekly
Tutorial:	2 x 2 Hours Weekly
Prerequisite(s):	11402 (v.5) Introduction to Wine Marketing and Business 201 or any previous version OR 303324 (v.3) Food and Agribusiness Marketing 201 or any previous version
Syllabus:	Introduction to marketing research. Scientific method and concepts in research design. Secondary data sources and experimentation. Concepts of measurement. Questionnaire design. Attitude scales, depth interviews, observations and projective techniques. Sampling and review of parametric and non-parametric statistics. Pricing, product and promotion research. Ethical issues in agribusiness marketing research.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	050301 Horticulture
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal	Partially Online Internal	Area External	Central External	Fully Online
2009	Bentley Campus	Semester 1	Y
2009	Northam Campus	Semester 1	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External