Area: | School of Marketing |
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Credits: | 25.0 |
Contact Hours: | 3.0 |
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** | |
Seminar: | 1 x 3 Hours Weekly |
Other Requisite(s): | Admission: to Marketing honous program. |
Syllabus: | Strategic thinking and planning of public relations and communications strategies. Case studies: planning and implementation of a corporate image, design of a special event, strategic plan for a lobbying campaign and the strategy for a major media campaign. Strategies: time frames, budgets, financial and non-financial indicators and the writing and compilation of a strategy document. |
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** | |
Field of Education: | 080509 Public Relations |
SOLT (Online) Definitions*: | Informational *Extent to which this unit or thesis utilises online information |
Result Type: | Grade/Mark |
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.