12477 (v.4) Public Relations (Principles) 500
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** | |
| Seminar: | 1 x 3 Hours Weekly |
| Syllabus: | The principles and an introduction to the practice of public relations. The history and evolution of public relations. How to identify publics and the need for public relations programs. How to plan and manage these programs and evaluate their effectiveness. How to manage relations with relevant publics, and apply the range of communications processes needed. |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** | |
| Field of Education: | 080509 Public Relations |
| SOLT (Online) Definitions*: | Not Categorised *Extent to which this unit or thesis utilises online information |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2009 | Bentley Campus | Semester 1 | Y | ||||
| 2009 | Bentley Campus | Semester 2 | Y | ||||
| 2009 | Metro College Malaysia | Semester 1 | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
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Content Last Modified: January 14, 2009
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