4824 (v.5) Current Marketing Issues 494

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Lecture:	1 x 3 Hours Weekly
Other Requisite(s):	Admission: to Bachelor of Commerce honours program.
Syllabus:	An introduction to the different techniques used by marketing professionals such as the research process and research methodology, and the current topics/challenges facing marketing professionals, today in various areas of marketing, through discussions of journal articles, working papers and conference papers.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080500 Sales and Marketing (Narrow Grouping)
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.