301229 (v.3) Public Relations (Strategies) 420

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Seminar:	1 x 3 Hours Weekly
Other Requisite(s):	Admission: to Marketing honous program.
Syllabus:	Strategic thinking and planning of public relations and communications strategies. Case studies: planning and implementation of a corporate image, design of a special event, strategic plan for a lobbying campaign and the strategy for a major media campaign. Strategies: time frames, budgets, financial and non-financial indicators and the writing and compilation of a strategy document.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080509 Public Relations
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.