12204 (v.2) Business Research Project (Marketing) 591

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Lecture:	1 x 3 Hours Weekly
Prerequisite(s):	5518 (v.8) Marketing Intelligence and Research 562 or any previous version
Syllabus:	Guides students through the preparation of the smaller business research projects. Develops researching capabilities, writing abilities and the planning, structuring and production of a business research project. Students are guided through the stages offormulating a research idea and producing a research plan. During the course, participants are taught where to look for information, what to look for, how best to look for it, and how to put together a body of information to produce a literature review. Participants are taken through the steps of structuring, organising and collating information and data to produce a comprehensive, critical and unbiased research report.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080500 Sales and Marketing (Narrow Grouping)
SOLT (Online) Definitions*:	Not Online *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal	Partially Online Internal	Area External	Central External	Fully Online
2008	Bentley Campus	Semester 1	Y
2008	Bentley Campus	Semester 2	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External