305422 v.1 Graduate Certificate in Marketing

GradCertMktg(Curtin)

Course CRICOS Code: 044636M
Registered full-time Duration for International Onshore Students on student visas: 0.5 Years

Introduction

This course provides the fundamental skills in price, product, place, and promotion related to marketing. Students without formal qualifications, but have extensive managerial and executive work experience are eligible to be considered for enrolment in this course.

Course Entry Requirements/Prerequisites

A degree from a recognised tertiary institution with at least two years work experience or at least five years substantial managerial or executive level work experience.

Recognition of Prior Learning

Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability

This fee-paying course is one semester full-time or equivalent part-time study.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other essential study materials.

Course Structure Disclaimer

Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within the normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 1
5283	v.8	Competitive Marketing Strategies 563	3.0	25.0
5518	v.8	Marketing Intelligence and Research 562	3.0	25.0
5761	v.7	Buyer Behaviour and Analysis 561	3.0	25.0
		SELECT 1 OPTION		25.0
				100.0
Optional Units to Select from in Year 1 Semester 1			Hrs/Wk	Credit
12471	v.3	Marketing of Services 610	3.0	25.0
12473	v.3	Tourism and Event Marketing 570	3.0	25.0
12477	v.4	Public Relations (Principles) 500	3.0	25.0
5519	v.9	Electronic Marketing 585	3.0	25.0

Availability

Year	Location	Period	All*
2008	Bentley Campus	Semester 1	Y
2008	Bentley Campus	Semester 2	Y
2008	Bentley Campus	Semester 2	Y

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.

^Course and associated units are offered in this mode permitting International Onshore student enrolment.

#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.