Courses Handbook 2007 - [ Archived ]

309992 v.1 Graduate Diploma in Marketing


GradDipMktg(Curtin)

Course CRICOS Code: 056849K
Registered full-time Duration for International Onshore Students on student visas: 1 Year

Introduction

The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, marketing research, the motivations of customers and the application of strategic marketing tools. The course assists students in developing the ability to identify and analyse marketing management problems, and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and overseas.

Course Entry Requirements/Prerequisites

Completion of a bachelor degree in a field other than business, economics or commerce, or an equivalent qualification from a recognised institution, or a graduate certificate (in an appropriate discipline), or significant professional experience.

Recognition of Prior Learning

Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability

This course is one year full-time or equivalent part-time study. Units will be available in semester one and two of each year.

Intermediate Awards

Graduate Certificate in Marketing.

Intermediate Awards I

A student who has completed the requirements of an approved intermediate award may apply for graduation in that award subject to approval from the Head of School/Department. Fees apply. Intermediate awards approved for this course are:

Course Organisation

The Graduate Diploma in Marketing is a 200 credit point program. Students are able to enrol in 100 credits per semester.

Career Opportunities

This program is designed for those who are endeavouring to commence or further their career progression in one of the many marketing disciplines.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other essential study materials.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 1
12477 v.4   Public Relations (Principles) 500 3.0 25.0
5761 v.7   Buyer Behaviour and Analysis 561 3.0 25.0
  SELECT 2 OPTIONS   50.0
  100.0

Year 1 Semester 2
5283 v.8   Competitive Marketing Strategies 563 3.0 25.0
5518 v.8   Marketing Intelligence and Research 562 3.0 25.0
  SELECT 2 OPTIONS   50.0
  100.0
 
Optional units to select from in Year 1 Hrs/Wk Credits
5519 v.9   Electronic Marketing 585 3.0 25.0
5762 v.8   Global Marketing Communications 640 3.0 25.0
12204 v.2   Business Research Project (Marketing) 591 3.0 25.0
12468 v.3   Current Marketing Issues 600 3.0 25.0
12469 v.3   Sales Management and Negotiations 569 3.0 25.0
12471 v.3   Marketing of Services 610 3.0 25.0
12473 v.3   Tourism and Event Marketing 570 3.0 25.0
12474 v.3   International Marketing 615 3.0 25.0
12535 v.4   Public Relations (Strategies) 520 3.0 25.0
13316 v.2   Law (Marketing) 545 3.0 25.0
305616 v.1   Advertising 511 3.0 25.0
 
 

Availability

Year Location   All* Internal Partially Online Internal^ External Fully Online#
2007 Bentley Campus Semester 1   Y      
2007 Bentley Campus Semester 2   Y      
2008 Bentley Campus Semester 1   Y      
2008 Bentley Campus Semester 2   Y      

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.

^Course and associated units are offered in this mode permitting International Onshore student enrolment.

#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.



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