307322 v.1 Tourism Management and Marketing Double Major
Introduction
This double major is designed to provide an overall understanding of the principles and processes of tourism management whilst placing emphasis on the development and application of marketing to meet increasing demand within the expanding tourism industry.
Course Structure |
Hrs/Wk |
Credit |
|||
Year 1 Semester 2 |
|||||
| 10808 | v.2 | Business Communication 101 | 3.0 | 25.0 | |
| 9764 | v.7 | Consumer Behaviour 102 | 3.0 | 25.0 | |
| 50.0 | |||||
Year 2 Semester 1 |
|||||
| 12598 | v.3 | Tourism Management (Principles and Practices) 102 | 3.0 | 25.0 | |
| 12601 | v.2 | Travel and Tourism Law 203 | 3.0 | 25.0 | |
| 310316 | v.1 | Foundations of International Business 201 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 2 Semester 2 |
|||||
| 12599 | v.3 | Tourism Management (Impacts and Influences) 200 | 3.0 | 25.0 | |
| 12604 | v.3 | Hospitality Industry Management 200 | 3.0 | 25.0 | |
| OR | |||||
| 13595 | v.3 | Tourism Management (Sustainable Directions) 201 | 3.0 | 25.0 | |
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 3822 | v.8 | Sales Management 230 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 3 Semester 1 |
|||||
| 13594 | v.3 | Events and MICE Management 304 | 3.0 | 25.0 | |
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 3891 | v.5 | Facilities and Operations Management 300 | 3.0 | 25.0 | |
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 3 Semester 2 |
|||||
| 12034 | v.5 | Business Capstone 301 | 3.0 | 25.0 | |
| 12593 | v.4 | Marketing - Professional Practice 300 | 3.0 | 25.0 | |
| 12602 | v.4 | Tourism Management (Strategic Directions) 310 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| 100.0 | |||||
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Content Last Modified: January 15, 2007
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