307040 v.1 Logistics and Marketing Double Major
Introduction
This double major has been designed for those intending to embark on a career in the growing field of logistics. It includes transportation, physical distribution, procurement, purchasing, warehousing, inventory, retailing and electronic linkages with government and private industries. It is designed to meet the needs of those interested in a career with logistics, distribution, marketing channels or transportation management.
Course Structure |
Hrs/Wk |
Credit |
|||
Year 1 Semester 2 |
|||||
| 10993 | v.3 | Business Statistics 101 | 3.0 | 25.0 | |
| 9764 | v.7 | Consumer Behaviour 102 | 3.0 | 25.0 | |
| 50.0 | |||||
Year 2 Semester 1 |
|||||
| 10856 | v.3 | Quantitative Modelling 201 | 3.0 | 25.0 | |
| 11953 | v.3 | Transport Economics 202 | 3.0 | 25.0 | |
| 11954 | v.4 | Material Management 201 | 3.0 | 25.0 | |
| 310316 | v.1 | Foundations of International Business 201 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 2 Semester 2 |
|||||
| 11956 | v.4 | Location of Economic Activity 301 | 3.0 | 25.0 | |
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 3822 | v.8 | Sales Management 230 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 3 Semester 1 |
|||||
| 13474 | v.3 | Supply Chain Information Management 302 | 3.0 | 25.0 | |
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 300524 | v.2 | Purchasing and Procurement 311 | 3.0 | 25.0 | |
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 3 Semester 2 |
|||||
| 10847 | v.3 | Strategic Logistics Management 302 | 3.0 | 25.0 | |
| 11039 | v.4 | International Trade and Banking 305 | 3.0 | 25.0 | |
| 12034 | v.5 | Business Capstone 301 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| 100.0 | |||||
| Optional units (No year level specified) | Hrs/Wk | Credits | |||
| 2845 | v.4 | Law (Marketing) 245 | 3.0 | 25.0 | |
| 3820 | v.6 | Marketing to Organisations 322 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| 9986 | v.3 | Asian Management 301 | 3.0 | 25.0 | |
| 10806 | v.2 | Analytical Marketing 201 | 3.0 | 25.0 | |
| 10835 | v.2 | International Management 375 | 3.0 | 25.0 | |
| 10854 | v.5 | Public Relations (Techniques) 200 | 3.0 | 25.0 | |
| 10855 | v.6 | Public Relations (Principles) 102 | 3.0 | 25.0 | |
| 11010 | v.2 | Law (Contract) 101 | 3.0 | 25.0 | |
| 11016 | v.4 | Marketing Communications 102 | 3.0 | 25.0 | |
| 12603 | v.3 | Tourism and Leisure Marketing 241 | 3.0 | 25.0 | |
| 12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
| NB | Optional units are replaced with RMD 311, IM 350, Export 300 and MOS 311 in HKSPACE program. | ||||
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Content Last Modified: January 15, 2007
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