13479 (v.2) Wine Marketing Intelligence Systems 512

Area:	Muresk Institute
Credits:	25.0
Contact Hours:	5.0

The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.

Individual Study:	1 x 5 Hours Weekly

Syllabus:	Consumer and resellers as key components of the marketing plan. The link between effective management and information access. Availability, cost and benefit of 'buying in' research findings. Use of industry studies and those of independent market research organisations. Briefing a market research company on data requirements. Perception of wine in terms of each sector's knowledge and experience - the wine writer for a brand or wine type, the wine maker and marketing staff.

To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.

Field of Education:	080500 Sales and Marketing (Narrow Grouping)
Funding Cluster:	02 - Accounting, Administration, Economics, Commerce
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

Availability