13477 (v.2) Wine Marketing Principles and Practice 505

Area:	Muresk Institute
Credits:	25.0
Contact Hours:	5.0

The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.

Individual Study:	1 x 5 Hours Weekly

Syllabus:	Concepts of the role of marketing and its social responsibility. Case study investigating the relevance of marketing cultures, product life cycles, advertising, options for the distribution of the packaged product, pricing, the company's capabilities andthe necessary formation of the strategic positioning of the winery and its products.

To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.

Field of Education:	080500 Sales and Marketing (Narrow Grouping)
Funding Cluster:	02 - Accounting, Administration, Economics, Commerce
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

Availability