300350 v.4 Advertising Design Stream (Mass Communication)

Introduction

Advertising Design is offered by the Department of Design. It develops an understanding of the principles and practice of advertising design for print. When taken in combination with the other elements of the Bachelor of Arts (Mass Communication) this stream provides students with an understanding of the creative processes of advertising and the skills to complete an advertising design project. Advertising Design may usefully be combined with the Journalism, Film and Television or Internet Policy and Culture streams.