This double major provides an understanding of the principles and processes of marketing and the development and use of information systems to facilitate the marketing function. It is useful for those interested in the marketing of information systems and technology.
Course Structure |
Hrs/Wk |
Credit |
Year 1 Semester 2 |
| 305457 |
v.1 |
|
Design (User Interface and Web Design) 150 |
3.0 |
25.0 |
| 305476 |
v.1 |
|
Analysis (Problem Analysis) 150 |
3.0 |
25.0 |
| |
50.0 |
Year 2 Semester 1 |
| 10993 |
v.3 |
|
Business Statistics 101 |
3.0 |
25.0 |
| 305474 |
v.1 |
|
Design (Database Design) 200 |
4.0 |
25.0 |
| 305477 |
v.1 |
|
Analysis (Systems Analysis) 200 |
4.0 |
25.0 |
| 9764 |
v.7 |
|
Consumer Behaviour 102 |
3.0 |
25.0 |
| |
100.0 |
Year 2 Semester 2 |
| 11001 |
v.3 |
|
Economics (Macro) 101 |
3.0 |
25.0 |
| 13605 |
v.3 |
|
Project Management 250 |
3.0 |
25.0 |
| 9807 |
v.6 |
|
Marketing Research 200 |
3.0 |
25.0 |
| |
SELECT 1 OPTION |
|
25.0 |
| |
100.0 |
Year 3 Semester 1 |
| 305458 |
v.1 |
|
Development (Introduction to Programming) 150 |
4.0 |
25.0 |
| 3900 |
v.5 |
|
Strategic Marketing 310 |
3.0 |
25.0 |
| |
SELECT 2 OPTIONS |
|
50.0 |
| |
100.0 |
Year 3 Semester 2 |
| 10810 |
v.3 |
|
Business Policy 320 |
3.0 |
25.0 |
| 12034 |
v.5 |
# |
Business Project 301 |
3.0 |
25.0 |
| 2845 |
v.4 |
|
Law (Marketing) 245 |
3.0 |
25.0 |
| 305479 |
v.1 |
|
Technological Infrastructure (Introduction to Business Computing Infrastructure) 200 |
3.0 |
25.0 |
| |
100.0 |
| |
| Optional Units (No Year Level Specified) |
Hrs/Wk |
Credits |
| 1866 |
v.6 |
|
Retail Marketing and Distribution 311 |
3.0 |
25.0 |
| 3820 |
v.6 |
|
Marketing to Organisations 322 |
3.0 |
25.0 |
| 3821 |
v.6 |
|
Export Marketing 300 |
3.0 |
25.0 |
| 3822 |
v.7 |
|
Sales Management 330 |
3.0 |
25.0 |
| 4375 |
v.4 |
|
Marketing of Services 311 |
3.0 |
25.0 |
| 6981 |
v.3 |
|
Professional Selling 300 |
3.0 |
25.0 |
| 10806 |
v.2 |
|
Analytical Marketing 201 |
3.0 |
25.0 |
| 10854 |
v.5 |
|
Public Relations (Techniques) 200 |
3.0 |
25.0 |
| 10855 |
v.6 |
|
Public Relations (Principles) 102 |
3.0 |
25.0 |
| 11016 |
v.3 |
|
Marketing Communications 211 |
3.0 |
25.0 |
| 12603 |
v.2 |
|
Tourism Marketing 300 |
3.0 |
25.0 |
| 12613 |
v.2 |
|
International Marketing 250 |
3.0 |
25.0 |
| 12981 |
v.2 |
|
Internet Marketing 350 |
3.0 |
25.0 |
| |
| # |
In 2005 only this unit may be substituted with an optional unit. |
| |
