Area: |
School of Marketing |
Credits: |
25.0 |
Contact Hours: |
3.0 |
| |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
Seminar: |
1 x 3 Hours Weekly |
Prerequisite(s): |
5518 (v.7) Marketing Research 562 or any previous version
|
| |
Syllabus: |
Strategic marketing. An introduction to strategic planning. The strategic planning process. Formal planning methods. Strategic market programming and the action, evaluation, and control that strategic marketing entails. |
| |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
Field of Education: |
80500 Sales and Marketing (Narrow Grouping) |
HECS Band (if applicable): |
2 |
|
Extent to which this unit or thesis
utilises online information: |
Informational |
Result Type: |
Grade/Mark |
|
Availability |
| Year |
Location |
Period |
Internal |
Area External |
Central External |
| 2004 |
Bentley Campus |
Semester 2 |
Y |
|
|
| 2004 |
Bentley Campus |
Short Period 4 |
Y |
|
|
| 2004 |
Bentley Campus |
Term 1 |
|
Y |
|
| 2004 |
Bentley Campus |
Term 2 |
|
Y |
|
| 2004 |
Bentley Campus |
Term 4 |
|
Y |
|
Area
External |
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
