3526 (v.11) Marketing Policy 314

Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0

** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **

Seminar:

1 x 3 Hours Weekly

Prerequisite(s):

    2965 (v.8) Introduction to Government 204 or any previous version
    OR
    8983 (v.9) International Policy 201 or any previous version

Syllabus:

Marketing and government in global, political, economic, social and organisational contexts. Developing research techniques and skills in analysis. Enhancing verbal presentation and collegial teamwork skills. Forms of government and public/private sector differences. The influence of marketing on politics, policy processes and democratic processes. Marketing public services, customer service issues and critiques of public sector marketing.

** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **

Field of Education:

80300 Business and Management (Narrow Grouping)

HECS Band (if applicable):

Extent to which this unit or thesis
utilises online information:

Not Online

Result Type:

Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.