Area: |
School of Marketing |
Credits: |
25.0 |
Contact Hours: |
3.0 |
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| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
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Seminar: |
1 x 3 Hours Weekly |
Other Requisite(s): |
Admission: to Marketing Honous Program.
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Syllabus: |
Strategic thinking and planning of public relations and communications strategies. Case studies - planning and implementation of a corporate image, design of a special event, strategic plan for a lobbying campaign and the strategy of a major media campaign. Strategies - time frames, budgets, financial and non-financial indicators and the writing and compilation of a strategy document. |
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| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
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Field of Education: |
80509 Public Relations |
HECS Band (if applicable): |
2 |
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Extent to which this unit or thesis
utilises online information: |
Informational |
Result Type: |
Grade/Mark |
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Availability |
| Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information. |
