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1866 (v.6) Retail Marketing and Distribution 311
Area: |
School of Marketing |
Credits: |
25.0 |
Contact Hours: |
3.0 |
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| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
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Tutorial: |
1 x 2 Hours Weekly |
Seminar: |
1 x 1 Hours Weekly |
Prerequisite(s): |
10850 (v.4) Marketing 100 or any previous version
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Syllabus: |
Retail marketing and marketing channels. Retail information systems, channel behaviour, channel operations, channel management, distribution planning, wholesaling, retail consumers, products, site evaluation, merchandising and promoting goods, personal selling, images and atmosphere. Research, audit and future of retailing. Transportation, warehousing, physical distribution systems. |
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| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
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Field of Education: |
80500 Sales and Marketing (Narrow Grouping) |
HECS Band (if applicable): |
2 |
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Extent to which this unit or thesis
utilises online information: |
Not Categorised |
Result Type: |
Grade/Mark |
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Availability |
| Year |
Location |
Period |
Internal |
Area External |
Central External |
| 2004 |
Bentley Campus |
Semester 1 |
Y |
Y |
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| 2004 |
Bentley Campus |
Semester 2 |
Y |
|
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| 2004 |
Joondalup Campus |
Semester 1 |
Y |
|
|
| 2004 |
Joondalup Campus |
Semester 2 |
Y |
|
|
| 2004 |
Mktg Inst of S'pore |
Trimester 1A |
Y |
|
|
| 2004 |
Mktg Inst of S'pore |
Trimester 2A |
Y |
|
|
| 2004 |
UHK SPACE Admiralty Ctr |
Trimester 1A |
Y |
|
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Area
External |
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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