Area: |
School of Marketing |
Credits: |
25.0 |
Contact Hours: |
3.0 |
| |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
Seminar: |
1 x 3 Hours Weekly |
| |
Syllabus: |
The principles and an introduction to the practice of public relations. The history and evolution of public relations, how to identify publics and the need for public relations programs, how to plan and manage these programs and how to evaluate their effectiveness, how to manage relations with relevant publics, and how to apply the range of communications processes needed and used. |
| |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
Field of Education: |
80509 Public Relations |
HECS Band (if applicable): |
2 |
|
Extent to which this unit or thesis
utilises online information: |
Not Categorised |
Result Type: |
Grade/Mark |
|
Availability |
| Year |
Location |
Period |
Internal |
Area External |
Central External |
| 2004 |
Bentley Campus |
Semester 1 |
Y |
|
|
| 2004 |
Bentley Campus |
Short Period 10 |
Y |
|
|
| 2004 |
Bentley Campus |
Term 1 |
|
Y |
|
| 2004 |
Bentley Campus |
Term 2 |
|
Y |
|
| 2004 |
Bentley Campus |
Term 3 |
|
Y |
|
| 2004 |
Bentley Campus |
Term 4 |
Y |
|
|
Area
External |
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
